For home buyers with kids under the age of 18 in the home, the neighborhood is important. 53% chose a neighborhood based on the quality of the school district, and 50% of buyers chose a neighborhood by proximity to schools.
About 40% of 2,100 Americans recently surveyed say they are considering a move in 2022. Gen Z and millennials, remote workers, renters, and parents with young children are the primary demographics planning a move, according to the survey from LendingTree.
On top of that, nearly 70% of US households have a pet in the home according to a 2022 survey conducted by the American Pet Products Association.
All of this to say: Families are looking to move in 2022, and there's a good chance they own a pet. That's why the August Marketing Theme for Berkshire Hathaway HomeServices is "Moving with Children and Pets!"
MOVING WITH CHILDREN
Click Here to access the Moving with Children materials, templates, and assets within Marketing REsource. Utilize them to promote the value you bring as a lifestyle advisor and Berkshire Hathaway HomeServices network Forever Agent to families looking to move or relocate in Q4 of 2022.
There are Chalk Digital ads, a practical guide for you to download, social images and more for you to download and distribute throughout your marketing channels and sphere of influence!
MOVING WITH PETS
More homeowners have become pet owners in the last few years and homeowners are showing a willingness to move for their pets. In fact, 43% of pet owners say they’d be willing to move to accommodate their pet, according to the National Association of REALTORS®. 68% of pet owners surveyed by realtor.com say they would pass on the perfect home if it didn’t meet their pet’s needs. Homes.com conducted a survey and one in five of about 1,600 homeowners surveyed said they have rejected a home for pet-related reasons.
Clients moving with pets and families can be challenging, but preparation and patience can help the process. Here are some tips for your clients:
Tell your veterinarian. Update your pet’s medical records and microchip data with your new address, but if you’re moving out of the area, ask your vet to forward this information to your new veterinarian.
Manage stress. Think about your pet’s stress levels as well as your own, as they can be alarmed by changes in routine. A squawking parrot, nosy cat or clingy puppy can lead to frayed nerves and possible accidents if they’re underfoot. The best solution is to board your pet for moving day.
Include pets on outings to the new home. Before the move-in, take your dog along for a nice sniff around the property, possibly during the inspection or final walk-through. It will help accustom the pet to the new home a little more quickly.
Take time to play. Remember to cuddle, play and talk to them as usual. Let your cat jump in empty boxes, toss the ball to your dog and bring your bird to a perch in the room you’re packing.
Click Here to access the Moving with Pets materials, templates, and assets within Marketing REsource.
HOMEBUYER'S ADVICE: REHOMING YOUR PET HUMANELY
You’ve been transferred. You can’t find a rental that allows pets, or the pet deposits are outlandishly high. A close relative passes away and leaves behind a beloved pet. For any number of reasons, you may find yourself facing the sad prospect of rehoming a pet dog or cat. Don’t despair; there are many ways to find a great home that will give your pet the quality of life you want for them.
First, document your pet’s life. Photos, videos, veterinarian records, registrations, and a description of your pet’s personality, likes, and dislikes. Make a scrapbook as a gift for your pet’s new owners. This will help showcase your pet both online and in person.
Ask family and friends if they’re interested and to help spread the word that your pet will be available. Ask your veterinarian if you can advertise your pet on their bulletin board and website. Finding a new home for the pet yourself allows you to learn about the family that wants your pet.
Adoptapet.com partners with the Petco Foundation to guide you through finding a new home, including helping you create a profile for your pet, evaluating potential homes, and providing a contract to finalize the adoption. SPCA.org has a similar service that allows you to keep your pet at home until you find the right home.
You can always surrender your pet to a reputable rehoming center such as Humanesociety.org, where volunteers will take over to find your pet a new home.
Home Staging Tip
Dog Appreciation Day – August 26
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