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Video Script: "Selling Your Home Using All 5 Senses"

Writer's picture: PenFed Realty TexasPenFed Realty Texas

Hey friends, [JOE AGENT] here with Berkshire Hathaway HomeServices PenFed Realty Texas. Did you know, one of the best ways to get your home ready to sell is to use the appeal of all five senses in your marketing? I know you want your home to look great and you want homebuyers to feel welcomed by attractive aromas, soothing music, and other hospitable ideas so they appreciate the home’s environment on every level.


Let's start with sight. Focus on the first things homebuyers will see from the curbside to the living space inside. My tips are to make sure the yard is trimmed, flowers are planted, paint is refreshed, and the walk is freshly swept. Polish the front door hardware and sweep cobwebs from the entry lights. Provide plenty of light by opening curtains and blinds and turning on light fixtures. Neutral paint and décor help homebuyers visualize themselves in the home and removes the focus from the homeowner’s preferences.


Next up, sound. Put on some relaxing music to invite homebuyers to take their time and see the property thoroughly. Check built-ins, doors and floors for squeaks and creaks and get noisy fixtures repaired or oiled. Remove and kennel your playful pets during showings.


Third, touch. Homebuyers will open and close doors, open taps, and run their hands across countertops. Make sure doors, drawers and windows open smoothly and that all surfaces are sparkling clean.


And my personal favorites, Smell and Taste. Treat homebuyers to fresh-baked seasonal cookies and herbal teas in paper cups. Place a stack of flyers touting the home’s features beside the snacks. Carpets, curtains and fabric furniture should be steam-cleaned and all linens freshly laundered.


Utilizing all 5 senses when selling your home is key to getting it sold fast and for top dollar. Looking to sell your home soon? Give me a shout today and let's get your house ready to sell just in time for the holidays.

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